We’re beginning to realize something: that we’ve got a thing for fashions coming out of the Ukraine. The latest brand to catch our eye is Ochi, an outerwear brand founded in 2016 by Iana Kuznietsova. You may be familiar with their yellow trench that seems to have taken the internet by storm, worn by the likes of Lisa Aiken and Aimee Song, while Kourtney Kardashian, Nadine Leopold, and Eva Chen have stepped out in other, equally as striking pieces.
Ochi, which means ‘eyes’ in Ukranian (a word that Kuznietsova thought to be the perfect descriptor for the brand as outerwear “acts as eyes between the body and the world”), has launched four collections thus far, comprised of perfectly tailored trench coats, satin dresses and suits. Something that made us fall in love with the brand that much more is the fact that Kuznietsova uses both faux fur and faux leather when creating her pieces. As for how it all began? “In my childhood, I used to resew my mother’s and grandmother’s clothing to create something new. I made one piece of clothing out of two, made embroideries and painted on the fabric, creating new textures,” Kuznietsova explains. “It brought me a lot of joy!” And while she first began to work in the interior design field out of school, she couldn’t stop dreaming about becoming a designer and so in 2016 she took the leap of faith. A leap of faith that could not have gone better.
“I’d call it the phenomenon of endless mystique,” the designer excitedly tell us. “Meeting and working with Julie Pelipas who inspires me a lot, collaborating with artist Vlada Ralko, seeing legendary Christy Turlington wearing Ochi shirt in the photoshoot for Vogue Poland, and being represented on Net-a-Porter, the retailer I’ve always dreamed of working with. We got the contract from the very first season. It’s unbelievable!” But the surreal moments didn’t stop there. “A couple of days ago, our team discussed how beautiful Rosie Huntington-Whiteley is,” Kuznietsova continues. “You can only imagine our excitement when she followed us on Instagram the day after this discussion. Now I want to tell everyone to not stop dreaming, dreaming endlessly.”
Photos: Courtesy of Ochi
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