And it goes on and on and on and on...

Interesting post about products that display an image of themselves on their label. Not very many do this, it appears. But it even has a name: The Droste effect, for Droste cocoa (I actually have a box of this!).

I love this comment: "The worst kind of Droste effect is in Halloween costumes. I was Darth Vader one year and that costume had a fairly decent mask, a light saber, and a cape, but the costume itself featured an illustration of Darth Vader holding a light saber. Since when does Darth Vader have a picture of himself on his own chest? I thought that was stupid when I was 9 and I haven't changed my mind."


(Via Kottke.)